Nathalie van Sasse van Ysselt
DIRECTION - MOTION - SPACENathalie is a passionate and free-spirited film maker, experiential designer and creative director.
She translates her curatorial skills and creative zest into an evolving practice fusing design, technology and user experience. The outcome is strategic and authentic formats that push the boundaries of immersive storytelling, both digital and location based.
She translates her curatorial skills and creative zest into an evolving practice fusing design, technology and user experience. The outcome is strategic and authentic formats that push the boundaries of immersive storytelling, both digital and location based.
Expertise:
Creative consultancy and strategy, treatment writing, pitch development, user flow and experience design, curation, live shows, interactive installations, large format projection mapping, temporary pop-ups, brand activations, live entertainment, events, concept design, exhibition and expo concepts, real-time content, on set direction, immersive sound direction, social media and content strategy.
Over the years she has worked closely with international museum curators, leading brands and entertainment studios to develop innovative formats for temporary, permanent and public space projects.
Her vast technical and creative expertise encompass every step of a project: starting with initial strategy and ideation, to content development, design and prototyping, directing post-production and creative coding teams, up to the final on-site technical integration.
Selected clients:
Coachella, Empire State Development, Hudson Yards, Sony, Kith, Tagheuer, Maybelline, Hewlett Packard, Hyundai, Heineken, Netflix, Lavazza, Hugo Boss Kids, Ralph Appelbaum and Associates, Kossman Dejong, Northernlights, Tamschick Media+Space, Moment Factory.
The creative intent is explore new dimensions of immersive experiences and audience engagement. To create moments that induce play and interaction. The concept proceeds the technology, yet Nathalie remains inspired by emerging media techniques. It is the fine-tuned synthesis that results in humanly meaningful experiences that explore the unknown pastures of the digital landscape.
She works and lives between Europe and New York City.
This transatlanticism reflects in her professional experience, creative work, languages, and interests.